Tag Archives: ICB

Learning PM Success Secrets From Product Managers

PM ChangeAgent Commentary by Stacy Goff.

In the early 1990s, a corporate executive and I were talking about the talent in his organization, and he asked me a question: “What’s the difference between a project manager and a product manager?” I knew he had his own answer already, so I asked him: “I can think of a dozen differences, but what do you think is the difference?”

He replied, “The Product Manager has a personality.”

I was shocked. As a practicing project manager and consultant, his reply stung. But then, this company was a major Aerospace/Defense contractor, and despite the Integrated Product Team initiatives of the 1980s, some of the old-timer Project Engineers were still not known for their interpersonal skills and scintillating style. But to make such a blanket statement? Even by the early 1990s, I had had worked with thousands of project managers who had great interpersonal skills—and personality galore!

A Product BOK
I was reminded of this discussion several years ago, when PM Consultant/Speaker/Author Gary Heerkens suggested that I should assist in a new initiative, to develop a Product Management Body of Knowledge. Gary put me in touch with Greg Geracie, who had completed a useful and popular book on the subject (Take Charge Product Management), and was working with a professional organization on this Body of Knowledge project.Product Details

Gary, Frank Salidis, Lee Lambert and other “great minds” in the pm community made significant contributions, and I reviewed their results, as a technical editor. They did a great job of bridging the gaps and overlaps between pm and pdm. The end result, The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®) went to press in 2013, and is available at a reasonable price at Amazon.com and other booksellers. Continue reading

.ru Ready?

PM Commentary by Stacy Goff.

Two recent experiences resulted in the title of this article: First, we were recently in Russia to keynote a very successful Project Management conference, and .ru is the national web domain for Russia. Second, we recently saw the latest updates in Project Management Institute’s “Are You Ready?” campaign. For the last few years, they have been pivoting to embrace the leadership/behavioral and context/strategic linkage aspects long-advocated by IPMA, International Project Management Association.

I especially appreciate this pivoting action because these were our PM consulting firm’s (Goff Associates, Inc., the ProjectExperts) key differentiators from the early 1980s. Our clients’ success was based on their early embrace of the importance of these demonstrated competences. And, I have long-fought for the consistent application of the factors that make the greatest difference in project and organizational success–even in the era when they were a difficult sale. It’s about time all professional associations recognize the importance of these factors for success!

Project Management 2013: Mission Possible!
The conference, organized by infor-media Russia, and held at the Swissotel Krasnye Holmy Moscow, was very well-managed, interesting, and informative. Among the most interesting parts was the level of experience of most participants–truly outstanding, compared to many events I have participated in. It is an audience similar to the high level of sophistication of the UT Dallas PM Symposium, the PMO Symposium, and of course, our IPMA World Congress. As kick-off keynote speaker, my primary role was completed early in the event (except for a panel later in the morning), so I had the opportunity to relax, observe and enjoy the other presentations.

So why was I in Russia, keynoting a major PM conference? Because this is a highly visible event, and SOVNET, IPMA-Russia, arranged for me to bring the IPMA global perspective, giving one of my “Stacy speeches.” SOVNET President Alexey Polkovnikov and past IPMA Executive Board member Alexandr Tovb made sure I was able to not only participate in the conference, but had the opportunity to see some of the major attractions of Moscow. Continue reading