PM Commentary by Stacy Goff
I recall from my days of Sports Car racing in the 1970s the importance of aggressively, yet smoothly, navigating “the Esses.” These were the sections of the racetrack with a series of somewhat gentle left and right turns–such that, if you looked at them from above, looked like several repeated capital letter S’s, laid down. The other competences of racing included preparation, apexing correctly, mastering the braking and acceleration points, all while maintaining steely focus and concentration, and strategic competitiveness. But even with all that, one’s performances through the Esses often made the difference between winning and losing. The reason: This is where the most-competent drivers gain the most speed.
The analogy is similar in projects. In projects, the Esses, or S’s, as shown in the title, include: Stakeholders, Sponsors, Sustainability and Success. And just as in racing, these appear to be gentle curves that the project throws at you—but competent and performing project managers know they are far more than that. They are the places where you can achieve the most project momentum.
Everyone knows that Stakeholders are important in projects, yet too many project teams do a poor job of aligning with them, understanding their needs, and delivering to them. This is of recent interest for some, as the new ISO Standard for project management, 21,500, adds Stakeholders as one of the key Subject Groups. And, the PMBOK® Guide’s 2013 release also now includes Stakeholder Management as a knowledge area. Of course, many of us have long recognized Stakeholder savvy to include knowledge, skill, competence and a key performance area. This insight has been key to project success for decades.