PM ChangeAgent Commentary
In the early 1990s, a corporate executive and I were talking about the talent in his organization, and he asked me a question: “What’s the difference between a project manager and a product manager?” I knew he had his own answer already, so I asked him: “I can think of a dozen differences, but what do you think is the difference?”
He replied, “The Product Manager has a personality.”
I was shocked. As a practicing project manager and consultant, his reply stung. But then, this company was a major Aerospace/Defense contractor, and despite the Integrated Product Team initiatives of the 1980s, some of the old-timer Project Engineers were still not known for their interpersonal skills and scintillating style. But to make such a blanket statement? Even by the early 1990s, I had had worked with thousands of project managers who had great interpersonal skills—and personality galore!
A Product BOK
I was reminded of this discussion several years ago, when PM Consultant/Speaker/Author Gary Heerkens suggested that I should assist in a new initiative, to develop a Product Management Body of Knowledge. Gary put me in touch with Greg Geracie, who had completed a useful and popular book on the subject (Take Charge Product Management), and was working with a professional organization on this Body of Knowledge project.
Gary, Frank Salidis, Lee Lambert and other “great minds” in the pm community made significant contributions, and I reviewed their results, as a technical editor. They did a great job of bridging the gaps and overlaps between pm and pdm. The end result, The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®) went to press in 2013, and is available at a reasonable price at Amazon.com and other booksellers. See the ProdBok on Amazon.